Want more SEO traffic to your Blog in 2021?
I bet you sure do!, the truth is that we all want traffic, it is web traffic that gives exposure to our content and without web traffic, no one sees your content, meaning there is no growth and your return on investment is not worthwhile.
The more traffic that your website gets, the more opportunities to get qualified leads, to nurture, to provide value and solve their problems. This builds brand loyalty and clients will ultimately buy a product or service from you, and continue to grow your business.
To get your website indexed and crawled by Google, there are two things that you can do.
1. You either do nothing by waiting OR
2. Push your way by improving your social presence and promoting valuable content on your blog.
According to Statista, Google search engine has a market share of about 86.6% while Bing search engine has a share of about 6.7% as at 2021. Of course, with such a huge market share it is worthwhile to target google search, however, this is also applicable to Bing search engine. If you read on, I’ll will be walking you through strategies to get you indexed fast. Let’s get started!
Why do you need Search Engine Indexing?
To purpose of search engine indexing is to enable your site to show up in search results not just once but often. Search engines index update is not triggered every day, it is triggered periodically when there is useful content with social shares.
If you’ve been using the web for a while you’ve probably heard of the term crawling, when search engines visit your website or blog for tracking purposes, they follow your links on your site and other linked pages. This process is known as crawling, search engines rely on ‘spiders’, thus a piece of computer-generated code that look for new information. Indexing however, is the process of adding webpages to its database record after crawling has taken place. Know that you have the full insight of what we are referring to, let’s dive straight into the 10 strategies to use to grow your traffic.
10 Strategies to apply to drive traffic to your blog To optimize your blog content, the following search engine optimizations will be necessary.
1. Use XML Sitemaps: XML Sitemaps is a piece of information contained in a file that is stored on a website’s server in an xml format. The purpose of XML Sitemaps is that they notify google of an update of new blog content therefore a need for crawling. Anytime, a new content is created, you add the URL of the link to the sitemap. You can then Upload the location of the Sitemap’s URL to your Google search console.
2. Use Backlinks: The more Backlinks, the more trustworthy and reputable your website or blog appears to be. Backlinks are URL references of your content on other websites and platforms where visitors engage. Because of the frequent engagement in those platforms, they always have fresh content for updates.
3. Use Internal links: Not all internal links have the same ranking parity, some of the URL of your blog content will rank better than others. As a work around, you can include internal links to your high-ranking content on other low-ranking contents.
4. Avoid duplicate content: Duplicate content is when you repeat sections or a whole page of blog content across your different posts. Duplicate content is done to trick the google search engine of the presence of relevant content. Algorithms have changed now, doing this act will attract sanctions by excluding your content.
5. Improve site load speed: The faster it takes to load a website, the faster it will be for the search engine crawlers to index your content and move on to the next task.
6. Use SEO Friendly links: SEO friendly links are titles or labels of the blog’s content in a URL form which anyone can read due to its descriptive structure as being relevant and related to the content and title.
7. Use unique meta tags: Meta tags are structures that store information relating to the title of the site, a short descriptive content, and other display properties on the page of the content. Each content should have a unique meta tag content. Having unique meta tags improve search rankings
8. Be keyword Consistent: To improve your ranking, your keywords should be distributed in a natural way on your content. Keywords should be spread out naturally in the blog title, the initial paragraph, image names, meta titles, meta descriptions and conclusion. A variation of the keywords may be employed.
9. Robot.txt: This is a piece of information in a prescribed format stored in a file on the server in a text format labelled ‘robot’. The purpose of this information is to notify WebCrawler’s how they should crawl the blog content. Some areas of a website may need special permissions or may contain contents not intended to be found. Such Information ensures that only relevant content is indexed by search engines.
10. Use online resources for repositories: When loading website data, the presence of repositories such as un-minified JavaScript files do impact the load time. Loading the JavaScript files from online repositories ensures that the webpage loads faster.
bonus strategy: Use Canonical tag to prevent canonical issues. It normally occurs when a website has more than one URL type pointing to the same content.
In SEO, Google sees them as duplicate content, websites or blogs that have duplicate content are ranked poorly when indexing. Don't make your site accessible by both 'http and https' protocol , don't make your site accessible by both 'www' or 'non-www' protocol, you select one for each. A solution to addressing this is to use redirect or use canonical tag on the preferred or original content.
Conclusion
If you were able to read the above 10 key strategies outlined, then you are well equipped to improve you google search rankings on your website or blog like a Pro.
Applying all these strategies will ensure your content get indexed frequently and ranked far above your competitors. Also ensure your content provides value, without value, you might get ranked but you will receive a high bounce rate that can reduce your ranking.
If you like this article give it more shares so it will be ranked useful.
Cheers!
The more traffic that your website gets, the more opportunities to get qualified leads, to nurture, to provide value and solve their problems. This builds brand loyalty and clients will ultimately buy a product or service from you, and continue to grow your business.
To get your website indexed and crawled by Google, there are two things that you can do.
1. You either do nothing by waiting OR
2. Push your way by improving your social presence and promoting valuable content on your blog.
According to Statista, Google search engine has a market share of about 86.6% while Bing search engine has a share of about 6.7% as at 2021. Of course, with such a huge market share it is worthwhile to target google search, however, this is also applicable to Bing search engine. If you read on, I’ll will be walking you through strategies to get you indexed fast. Let’s get started!
Why do you need Search Engine Indexing?
To purpose of search engine indexing is to enable your site to show up in search results not just once but often. Search engines index update is not triggered every day, it is triggered periodically when there is useful content with social shares.
If you’ve been using the web for a while you’ve probably heard of the term crawling, when search engines visit your website or blog for tracking purposes, they follow your links on your site and other linked pages. This process is known as crawling, search engines rely on ‘spiders’, thus a piece of computer-generated code that look for new information. Indexing however, is the process of adding webpages to its database record after crawling has taken place. Know that you have the full insight of what we are referring to, let’s dive straight into the 10 strategies to use to grow your traffic.
10 Strategies to apply to drive traffic to your blog To optimize your blog content, the following search engine optimizations will be necessary.
1. Use XML Sitemaps: XML Sitemaps is a piece of information contained in a file that is stored on a website’s server in an xml format. The purpose of XML Sitemaps is that they notify google of an update of new blog content therefore a need for crawling. Anytime, a new content is created, you add the URL of the link to the sitemap. You can then Upload the location of the Sitemap’s URL to your Google search console.
2. Use Backlinks: The more Backlinks, the more trustworthy and reputable your website or blog appears to be. Backlinks are URL references of your content on other websites and platforms where visitors engage. Because of the frequent engagement in those platforms, they always have fresh content for updates.
3. Use Internal links: Not all internal links have the same ranking parity, some of the URL of your blog content will rank better than others. As a work around, you can include internal links to your high-ranking content on other low-ranking contents.
4. Avoid duplicate content: Duplicate content is when you repeat sections or a whole page of blog content across your different posts. Duplicate content is done to trick the google search engine of the presence of relevant content. Algorithms have changed now, doing this act will attract sanctions by excluding your content.
5. Improve site load speed: The faster it takes to load a website, the faster it will be for the search engine crawlers to index your content and move on to the next task.
6. Use SEO Friendly links: SEO friendly links are titles or labels of the blog’s content in a URL form which anyone can read due to its descriptive structure as being relevant and related to the content and title.
7. Use unique meta tags: Meta tags are structures that store information relating to the title of the site, a short descriptive content, and other display properties on the page of the content. Each content should have a unique meta tag content. Having unique meta tags improve search rankings
8. Be keyword Consistent: To improve your ranking, your keywords should be distributed in a natural way on your content. Keywords should be spread out naturally in the blog title, the initial paragraph, image names, meta titles, meta descriptions and conclusion. A variation of the keywords may be employed.
9. Robot.txt: This is a piece of information in a prescribed format stored in a file on the server in a text format labelled ‘robot’. The purpose of this information is to notify WebCrawler’s how they should crawl the blog content. Some areas of a website may need special permissions or may contain contents not intended to be found. Such Information ensures that only relevant content is indexed by search engines.
10. Use online resources for repositories: When loading website data, the presence of repositories such as un-minified JavaScript files do impact the load time. Loading the JavaScript files from online repositories ensures that the webpage loads faster.
bonus strategy: Use Canonical tag to prevent canonical issues. It normally occurs when a website has more than one URL type pointing to the same content.
In SEO, Google sees them as duplicate content, websites or blogs that have duplicate content are ranked poorly when indexing. Don't make your site accessible by both 'http and https' protocol , don't make your site accessible by both 'www' or 'non-www' protocol, you select one for each. A solution to addressing this is to use redirect or use canonical tag on the preferred or original content.
Conclusion
If you were able to read the above 10 key strategies outlined, then you are well equipped to improve you google search rankings on your website or blog like a Pro.
Applying all these strategies will ensure your content get indexed frequently and ranked far above your competitors. Also ensure your content provides value, without value, you might get ranked but you will receive a high bounce rate that can reduce your ranking.
If you like this article give it more shares so it will be ranked useful.
Cheers!
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